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Selected Work

Flagship case studies.

Three projects across learning, family wellbeing, and social impact. Pick one to explore the full research and design process.

Decoded DFC case study poster showing the drop-off curve, the recovery momentum path and the redesigned learner app.
Project 01EdTech
DD

Decoded DFC

Turning a leaky first week into a 14-day habit loop.

  • EdTech
  • Onboarding
  • Behavioral Design
  • 0→1 Research

Funnel Analysis · User Interviews · Journey Mapping · A/B Testing

68% Week-1 drop-off → 14-day momentum journey

Problem
Learner disengagement within the first week of onboarding
Impact
68% Week-1 drop-off identified; onboarding reframed into a 14-day momentum journey
View Case Study
AWIANA product concept — age-tiered ritual card boxes with a family playing together at home.
Project 02Family Wellbeing · EdTech
AWIANA logo — an infinity mark formed by a parent and child, above the awiana wordmark.

AWIANA

20 minutes a day, designed to rebuild family connection.

  • Family Tech
  • Parenting
  • Habit Design
  • Product Design

Contextual Inquiry · Diary Studies · Co-Design Workshops · Usability Testing

15–20 min daily ritual designed around fatigue & attention

Problem
Exhausted parents struggle to find meaningful daily connection time
Impact
A sustainable 15–20 minute daily family ritual system designed around fatigue and attention
View Case Study
VOUCH showcase — the Vouch logo beside a smartphone showing the app splash screen.
Project 03CareTech · Trust Systems
V

VOUCH

Giving invisible care work a visible, portable record.

  • Social Impact
  • Care Economy
  • Trust Systems
  • Service Design

Stakeholder Interviews · Ethnographic Research · System Mapping · Concept Validation

Portable trust & recognition framework for caregivers

Problem
Care work is essential yet invisible, with no portable record of trust
Impact
A recognition and trust framework giving caregivers a portable economic identity
View Case Study