
Decoded DFC
Turning a leaky first week into a 14-day habit loop.
- EdTech
- Onboarding
- Behavioral Design
- 0→1 Research
Funnel Analysis · User Interviews · Journey Mapping · A/B Testing
68% Week-1 drop-off → 14-day momentum journey
- Problem
- Learner disengagement within the first week of onboarding
- Impact
- 68% Week-1 drop-off identified; onboarding reframed into a 14-day momentum journey


